What Makes Design Good From The Brain ViewPoint: Designing for the Mind

«Design is powerful because of the way our brain processes visuals.

We might think of vision working by our eyes pulling in images and projecting them in the back of our mind.

If this were the case then there would no be design or art.

There are in fact 30 areas in the back of your brain that process different aspects of the image.

The various vision processing areas of the brain are individually recreating the design.

So, in a way, the viewer is also an artist.

In reality, design and art stimulate the mind more than a realistic image would do. Which is why it affects us differently.»

«In this article we look at some principles that make the aesthetics of design attractive to people, and explanations on why they do.

The more you become conscious of how design works the better you are able to communicate and judge design decisions.»

Full article: http://designinformer.smashingmagazine.com/2010/08/10/designing-mind/

(Curated by Robin Good)

See on designinformer.smashingmagazine.com

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